POSTMODERNISM

HYPERREALITY - A REPRESENTATION OF NOTHING

SIMULACRA - A COPY OF A COPY, A REPRESENTATION OF A REPRESENTATION

SIMULATION - AN IMITATION OF SOMETHING REAL

zoella picnic - an aspiration that can never be achieved, she is trying to sell products to her audience (consumerism

attitude online - cultivation of a very specific representation of men (stereotyping), escapist fantasy for gay men 

humans - anita constructs a perfect, hyperreal world (breakfast scene) - 'this is how breakfast is supposed to be'

she is a collection of perfect attributes

the only thing that is real is fiction, as they are the only things we can relate to (archetypes)

KEY WORDS

Attract - drawing someone/something in 

Convergence - the coming together of previously separate industries

Targeting - the process of making a media product relevant and accessible to its target audience

Polysemy - multiple meanings

Hyperreality  - more real than real

Distribution - how the audience consumes a media product 

Othering - the process of thinking something/someone that is not the same as different and threatening

Horizontal integration - when a company buys another company that is in the same stage of production (e.g. 2 magazine publishers)

Construction - the ways in which a meaning is created for the audience through creating a media product

Representation - re-presentation (how a media products presents a person/group/issue/event etc)

Scheduling - the specific time that a TV programme is shown 

Institution - a respected organisation which distributes media products, it usually has its own ideologies

Mass media - media products with a wide target audience

Synergy - when media products do something that the other can't

Vertical integration - when a company buys another company that is in a different stage of production (e.g. film producers and cinema)

Promotion - the use of advertising to increase the audience's awareness of a media product 

Stereotype - a commonly held belief about a certain group of people

demographics - a group of people with the same characteristic

Hypermodality - using hyperlinks to lead the audience from place to place

Globalisation - the process of a company operating on an international scale

Digital technology - any technology that is encoded in a digital format e.g. media products that are accessed online

Circulation - the number of copies that are sold

Target Audience - the type of demographic/person that a product is aimed towards

Regulation - the rules and legal guidelines an industry has to follow when making a media product 

Intertextuality - when a media products makes reference to another media product

Anchorage - the use of different visual and technical codes to fix a particular meaning or ideology

Majors - a producer that makes a significant amount of media products, and is a market leader in their field

Ideology - the beliefs and opinions of the producer

Mode of address - the way in which a media product speaks to its audience

Multimedia integration

Conglomeration - 2 or more businesses that join together that are of completely different industries

Appeal - the ways in which a media product can attract or give pleasure to the audience

Postcolonialism - the study of the impact that being under direct rule has had on former colonies