Attract - drawing someone/something in
Convergence - the coming together of previously separate industries
Targeting - the process of making a media product relevant and accessible to its target audience
Polysemy - multiple meanings
Hyperreality - more real than real
Distribution - how the audience consumes a media product
Othering - the process of thinking something/someone that is not the same as different and threatening
Horizontal integration - when a company buys another company that is in the same stage of production (e.g. 2 magazine publishers)
Construction - the ways in which a meaning is created for the audience through creating a media product
Representation - re-presentation (how a media products presents a person/group/issue/event etc)
Scheduling - the specific time that a TV programme is shown
Institution - a respected organisation which distributes media products, it usually has its own ideologies
Mass media - media products with a wide target audience
Synergy - when media products do something that the other can't
Vertical integration - when a company buys another company that is in a different stage of production (e.g. film producers and cinema)
Promotion - the use of advertising to increase the audience's awareness of a media product
Stereotype - a commonly held belief about a certain group of people
demographics - a group of people with the same characteristic
Hypermodality - using hyperlinks to lead the audience from place to place
Globalisation - the process of a company operating on an international scale
Digital technology - any technology that is encoded in a digital format e.g. media products that are accessed online
Circulation - the number of copies that are sold
Target Audience - the type of demographic/person that a product is aimed towards
Regulation - the rules and legal guidelines an industry has to follow when making a media product
Intertextuality - when a media products makes reference to another media product
Anchorage - the use of different visual and technical codes to fix a particular meaning or ideology
Majors - a producer that makes a significant amount of media products, and is a market leader in their field
Ideology - the beliefs and opinions of the producer
Mode of address - the way in which a media product speaks to its audience
Multimedia integration
Conglomeration - 2 or more businesses that join together that are of completely different industries
Appeal - the ways in which a media product can attract or give pleasure to the audience
Postcolonialism - the study of the impact that being under direct rule has had on former colonies
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