Exam Structure

How can media language communicate multiple meanings? [30] - 45 MINUTES

• Genre conventions
• Audience response
• Ideologies

1. Underline key terms
2. Plan 
3. Introduction
4. Paragraphs 
5. Conclusion

Introduction

1. Definitions - key terms
2. Context - background of the adverts
3. (Arguments) - point of view ("I am going to argue that audience response is influenced by the time period that the media product is released in")

Paragraphs

1. Point (1. genre 2. audience response 3. ideologies)
2. Evidence - from media texts (use media language!)
3. Argument