1963
TARGET AUDIENCE - HETEROSEXUAL MALES
CONNOTATIVE FEATURES
- black bats - death
- blood/red - danger
- bats - vampires and blood
GENERIC CONVENTIONS
- proarietic code shows something is about to happen(creates suspense/mystery)
- mise en scene - bats, castle, vampire costume, stormy, full moon
AUDIENCE APPEAL
- attractive women appeals to heterosexual men
How is the story told? (narrative features)
- Vampire costume - gothic horror
- symbolic code of red - death/blood/romance
- women in revealing clothing - objectification (the process of representing an individual as an object)/sexualisation (the process of representing an individual as purely for sex)
- unconscious woman, wearing revealing clothing - damsel in distress/vunerable
- binary opposition of light and dark/ evil and innocence/ 'kiss' and 'vampire'/ male and female/ power and helplessness
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