MAGAZINE INDUSTRY

BRAND IDENTITY  how a business presents itself and how it wants to be perceived by its consumers (e.g logo - builds consumer's trust)

Comparing the brand identity of Woman (August 1964) and Vogue (July 1965);

• Vogue cover emphasises regal connotations of blue/teal - model is superior to audience, high end 
• Woman's model looks relatable and familiar to audience, accessible to everyone 

• Vogue model looks intelligent and confident
• Woman's smile looks naive - forced and passive

• Vogue masthead is disguised - confident mode of address because producer doesn't care if it stands out, selling point is model on the cover, audience needs to know about fashion to appreciate the magazine
• Woman's cover is white - stand out against model, producer wants the audience to see it, attract new readers

• Vogue model is 31 - looks much more mature
• Woman model is roughly 35 - childish smile

• Vogue lexis is difficult to understand - "scintillate", restricted language, part of exclusive readership
• Woman's lexis is easy to read - doesn't restrict audience 

• Vogue contents is mysterious - established and confident brand identity
• You know what you're going to get inside Woman magazine - "seven star improvements" - need to convince target audience to buy the magazine

IPC

Pinpointing exactly how far Time Inc. UK's (formerly IPC Media) roots stretch back into the midst of publishing history is a complicated business. The International Publishing Corporation Ltd was formed in 1963 following the merger of the UK's three leading magazine publishers - George Newnes, Odhams Press and Fleetway Publications - who came together with the Mirror Group to form the International Publishing Corporation (IPC). And IPC Magazines was created five years later, in 1968. But those three original magazine businesses each had their own illustrious history, having been established in 1881, 1890 and 1880 respectively, with a number of the titles they launched in the late 19th Century still being published today under the Time Inc. UK umbrella. And when The Field, launched in 1853, joined the IPC stable in 1994 following the acquisition of Harmsworth Magazines, it saw our family tree reach back even further. IPC was acquired by Time Warner in 2001 and was renamed Time Inc. UK in 2014 after Time Inc. acquired the company in connection with its spinoff from Time Warner.

• Large mainstream organisation
• Media conglomerate 

CURRAN AND SEATON

POWER AND MEDIA INDUSTRIES

• media is controlled by a small number of companies, all driven by power and profit
• media concentration limits variety, creativity and quality