- Claude Levi-Strauss - Structuralism (Binary Opposition)
- Roland Barthes - Semiotics
- Tzvetan Todorov - Narratology (Equilibrium)
- Steve Neale - Theories around Genre (Repetition and Difference)
REPRESENTATION
- bell hooks - Feminism
- David Gauntlet - Theories of Identity (Pick n Mix)
- Stuart Hall - Representation
- Lisbet Van Zoonen - Feminist Theory (Male Gaze)
INDUSTRY
- Sonia Livingstone and Peter Lunt - Regulation
- Curran and Seaton - Power and Media Industries
- David Hesmondhalgh - Cultural Industries
AUDIENCE
- Albert Vandura - Media Effects (Hypodermic Needle)
- Stuart Hall - Reception Theory (Readings)
- George Gerbner - Cultivation Theory
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