RADIO

SPECIALISED

BBC RADIO - 'BBC SOUND"

• Funded by the license fee

• "Audiences are the heart of everything we do"
• "We take pride in delivering quality and value for money. ..."
• "Creativity is the lifeblood of our organisation. ..."
• "We respect each other and celebrate our diversity"

BBC1 - younger audience, mass audienceBBC2 - slightly older audienceBBC4 - older than BBC2lots of choice, thumbnails, descriptions, clean white background, shows how far through the show is - meets the needs of many audiences
LATE NIGHT WOMAN'S HOUR

• spin-off from the long running BBC Radio 4 daily magazine programme, Woman's hour
• broadcast once a month, late at night
• presented by Lauren Laverne and features a number of female panellists
• each episode focuses on a particular theme relevant to the its female target audience 
• Friday night, 11pm - graveyard slot

Meet the needs of audience?

• "democratisation" - sophisticated lexis, requires knowledge
• "i knew my marriage was over when we bought an Ikea wardrobe" - gentle snobbery
• magazine show - deals with a range of topics, 'round table' discussion, professional 
• relatable - " my favourite winter mug", audience will have their own favourite mug
• middle class mode of address - lots of guitars, "square scarfs", "only 20 books"
• moved to brother's attic after being evicted - most people would become homeless but that issue wasn't mentioned, keeping it positive, being evicted is an adventure
• lots of historical context of WW2 - suggests that those problems are over, paints a Utopia, gloss over problems

Target audience?

• middle aged
• middle class
• female - full female panel 
• is the show sexist? - talk about emotional women and "masculine" men, binary opposition 

Regulatory issues?

• no regulatory issues
• radio also regulated by OFCOM
• no material in the show that could offend 
• LNWH does occasionally swear, however it is not breaking any rules
• the regulation of radio is ineffective - can lie about age online
• plurality - where a media product/organisation gives a voice to a wide range of ideological perspectives
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• Why broadcast this show?

• PBS - public broadcasting service, no advertising, license fee
• "inform, educate and entertain" - BBC has to appeal to all audiences because we all pay (remit)
• have a remit to show a diverse range of media output
• localness - have to be talking about something local (LNWH don't have to as its on a national radio station)

'Woman's Hour' - 1946, 2pm, immediately after end of WW2, encouraged women to rebuild their life, to listen to whilst doing the housework, to educate the female audience, moved to less popular Radio 4 in 1970's, criticised for being sexist and too middle class"exoticism" - exotic for the audience to listen toGREAT BRITISH BAKE OFF was sold to cut costs
HOW HAVE DIGITAL PLATFORMS CHANGED THE WAY WE CONSUME RADIO?

• online - 'BBC Sound"
• podcasts - can skip to bits we want to hear
• don't have to listen to it live - advantage to people with a busy lifestyle
• can sometimes watch the presenters - visual element, can make it easier to listen to, can make the presenters more likeable, direct address
• apps - offer a better user experience (UX)
• digital radio (DAB) -  don't need to be nearby, usually better reception
• phone downloads - can listen without wifi or reception
• phones are mobile - can be used anywhere, always have access
• thumbnails - looks more appealing, another way to draw in audience
• DIGITAL CONVERGENCE
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• DISTRIBUTION 
• AUDIO STREAMING  listeners can click to play a radio programme instantly over the internet, has a global reach
• DIGITAL AUDIO BROADCASTING (DAB)  greater number of wavelengths and therefore stations are available with digital audio, increased number of stations, niche programming and improved quality
• PODCASTS  programmes are packaged and available as downloadable content on a range of different platforms, more flexible
• CROSS-PLATFORM  combination of visuals with audio output and availability of radio through television platforms, utilises visual elements, more appealing to modern audience

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