- On the whole, yes - LNWH is an example of appealing to middle-class females
"Maintain plurality in broadcasting"
- danish guest on LNWH - offers a range of different voices
"Protect audiences from offensive or harmful material"
- yes, no offensive content as after watershed, does occasionally swear
"Protects audience against unfairness or infringement of privacy"
- Mentions no one in particular, no invasions of privacy
SLOW TV MOVEMENT
- Scandinavian, 7 hour train video
- obsession with Scandinavian way of life in 2016
- links to LNWH
- middle class
- relaxing video, nothing happens
- have on whilst doing something else
- "comfy radio"
How does LNWH meet the needs of its audience?
- slow paced and repetitive - don't miss anything
- relaxing voices - soothing
- relaxed conversation - don't have to think too hard
- non-judgemental space - egalitarian, utopia, no interruption
Media products need to have authenticity to appeal to its audience
The hashtag LNWH does not get many interactions - this implies that its audience is older
PARTICIPATORY CULTURE
Enthusiast podcasts -
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