• establishing shot of warehouse
• diegetic guitar, soft sound, binary opposition with gun shot 
• mes ofpolice car and fire
• lots of young dancers in background - mes of school clithes

THIS IS AMERICA

• cinematography - tracking shot emphasises his celebrity status, but costume subverts this, as it is stereotypically working class
• editing - long pauses with no action allows audience to consider the extremity of the situation being discussed 
• use of black humour creates binary opposition, heightening the importance of the message
• conventions - dancing, loose narrative, establishing shot
• choreographed dancing troupes and gospel choir - reinforces positive stereotypes of black people
• sound, music, genre - gospel introduction uses highly stereotypical and positive representation 
• shallow depth of field shot with CG in background - looks scary, out of focus
• constructs a stereotypical representation of black on black gang violence - confidently swaggers towards camera before casually murdering man with bag on head, symbolic of gang violence
• reinforces both commonly held stereotypes of young, black people and draws attention towards this issue in america
• intertextual reference to gangster/crime film - MES of sack, gun, ropes and chair
• repetition police car is a symbolic code, referencial code of police brutality
• setting is empty and bare, aircraft hanger/warehouse - symbolic of black people's situation as "other", forced into rougher situations, confirms gilroy's theory that black people are represented lower in hierarchy
• hair is messy, overgrown, loose afro - stereotypically black and subversive of celeb status
• long take, only 5 or 6 cuts in the entire video - allows the video to flow from one issue to another, forces the audience to confront the violence so they become desensitised to it as the video goes on, 'life goes on'
• preferred reading - disgusted by violence, and newly aware of significant issue facing america 
• oppositional reading - might see video as racist and irresponsible, promoting black stereotypes
• MES of school uniform - issue of violence amongst black teenagers
• highly unconventional narrative that subverts/ignores todorov's theory 
• instrumentation - electronic subbase is symbolic of threat and agression - shift from gospel to rap/electronic synth, rap connotes violence and inequality